Enjoy Life
Client
Mendoza
Year
2025
Role
Art Director, Visual Designer
Concept, mascot design, visual system, album and single artwork, palette and typefaces, social templates, posters and merch.
Brief
Visual identity and artwork ecosystem for "Enjoy Life", the new record by Mendoza, a trio from Campania moving between dance punk, post punk and breakbeat fractures.
The ghost member. He shows up where he shouldn't, never interacts, takes up space. Small in the frame, immersed in vast landscapes: calm, but melancholic.
Ernie inhabits everyday places where he shouldn't be: open fields, forest edges, night alleys. Soft textures, glare and haze: quiet images, slightly unsettling.
The first two singles share the same subject and one coherent visual line: a repeated icon, recognizable, almost obsessive.
A modular system for socials: show posters in multiple colorways plus release templates. Open layered PSD files: swappable artwork, so the band can run its own communication and keep the identity intact.
The visual system applied to the band's image: handwritten lyrics, double exposure, Ernie as a constant presence.