Joseph Di Gennaro
Visual Designer, Caserta, IT
Self-portrait — 2026
Profile
I'm a Visual Designer and Art Director. For over five years I've been building visual systems and brand identities for fashion, music and cultural projects, handling every stage: from concept to art direction, from campaigns to editorial formats.
For two and a half years I worked on the creative team at Blowhammer, a streetwear brand, alongside the Art Director: graphics and patterns for over 350 garments, video campaigns and the physical experiences at Pitti Uomo 2024 and 2025.
Alongside that, as a freelancer, I create visual identities for music artists, collectives and cultural projects, including two editions of TEDx San Nicola La Strada.
I come from a fashion design background and I'm currently completing a Master's in UI/UX. I work by integrating research, art direction, 3D and AI workflows. Based in Italy, Caserta.
Experience
Art Director & Visual Designer
Freelance — Italy
Visual systems and brand packages for companies, cultural projects, music artists, events and fashion brands. Identity for TEDx San Nicola La Strada, artwork ecosystem for Mendoza and identity for Taxonomic Collective.
2018 — present
Visual Designer — Creative Team
Blowhammer — Italy - Caserta
Four seasonal collections (SS24, FW24, SS25, FW25) alongside the Art Director. Graphics and patterns for over 350 garments, direction and editing of video campaigns, 3D pipeline for the Clorophilla collaboration, and physical experiences for Pitti Uomo 2024 and 2025.
2023 — 2025
Visual Designer
Bhblasted Società Benefit — Italy - Caserta
Social content and brand assets, with creative support across Instagram, LinkedIn and Facebook.
2023 — 2025
Skills
- Brand identity
- Art direction
- Visual campaigns
- Visual design
- Motion & video
- UI/UX design
Tools
- Adobe Creative Suite
- Figma
- Claude Code
- CLI
- AI workflow
Education
- Master in UI/UX DesignOngoing2025 —
- Bachelor's Degree in Fashion DesignUniversità della Campania «Luigi Vanvitelli»2018 — 2021
Contact
© 2026