TEDx Nexus
Client
TEDx San Nicola La Strada
Year
2025
Role
Art Director, Visual Identity
Creative direction and development of the visual concept and identity: badge system, merch, location branding.
Brief
Visual identity for the TEDx edition built around "the human element in the artificial world".
.jpg&w=3840&q=75)
Everything starts at the scanner: discarded electronics and hand-made lettering, recomposed digitally. The theme's contrast is already in the method.
The lettering starts on paper and goes through the scanner together with the e-waste. Cables grow through the letters: I took inspiration from Akira's final scene, the organic taking over the machine. The scanning flaws stay in the final mark, on purpose.
The Nexus mark takes shape from the friction between organic sign and technical grid.
The system at work: social communication, badges, location branding.