Clorophilla × Blowhammer
Client
Blowhammer × Clorophilla
Year
2024
Role
Visual Designer, 3D Production, Campaign
Concept shared with the Art Director, 3D workflow: scanning, mesh cleanup, color matching, Blender scenes, renders and campaign animations.
Brief
Visual campaign for the 25th anniversary of Clorophilla, a historic italian club running since 1999: a capsule collection in collaboration and a kit for the summer-season artists, held together by one language.
The 3D scanning started out of curiosity, we had never used that scanner, and the capsule shoot was the perfect excuse to try it in the field. From there: mesh cleanup, a Blender scene and tricky color matching on the anorak-and-cargo grey. Everything, from shoot to final render, in under a week.
The scanned garments end up in a rocky, almost lunar landscape built in Blender, lit by the Clorophilla's red light. Tap to switch between the raw scene and the final render.
Four looks, two colorways: red on black and grey on black. The all-over pattern comes from an insect macro, red compound eyes — treated in red and black.
Tote bags, tees, the custom “Good News From Club Culture” label, flyers and stickers for the summer-season artists, the same language as the capsule, from merch to communication.
